Byte ws one of the original egghead general-interest computer magazines (aside from Dr. Dobbs) and by the late 90's was losing reader interest and circulation to a wave of special-interest competitors. We were retained by editor Mark Schlack to reposition the magazine by using a fresh new approach to the covers. Lively, direct illustrations, active typography, brash new ideas and a new logo all combined to shake up the Byte status quo.