We believe graphic design is about communication, not fashion. A large part of our job is to get your point across as quickly and simply as possible, not to shoehorn everything into the latest visual trend. Norman Publishing reprints series of rare medical books, like the civil war manuals advertised by this poster. We used several of Adobe's wood type faces to accurately create a mid-19th Century broadside feel.(The two items at the top, that look like flint-lock pistols on first glance, are actually bone saws...)